About us

We at Lovell Sports are a family run business with humble beginnings, originating in 1988 based out of a small shop in the fishing town Brixham, Devon. As the success and popularity grew, so did the business, additional shops in Torquay and Exeter opened, although this proved to a successful step, an entirely new step would soon follow. The creation and swift development of the internet saw the business move entirely online with the birth of Lovell Rugby; striving to produce excellent customer service whilst selling a vast range of products at competitive prices, after years of maintaining these high standards we would soon become one of the world’s leading online rugby stores.

The opportunity to further stamp our authority within the sports industry came to life in 2007 with the launch of Lovell Soccer, the larger football marketplace provided the platform to expand and enhance the already successful Lovell brand. Following in the footsteps of Lovell Rugby, the aim remained with providing outstanding customer service, the combination of the two sites helped to drive us into a prominent position within the marketplace.

Having gathered 15 years of experience within the sports industry the opportunity to launch our very own bespoke teamwear brand VX-3 was an opportunity not to miss. This company was brought to life in 2015 with the purpose of the designing and producing bespoke team wear for companies, teams, universities and colleges across England and Wales. Having taken on the task of producing the teamwear for Team GB at this year’s Invictus games in Toronto, we aspire to bring success and excellence in everything we do. Finally, Lovell Netball was born in 2017, although still in its infancy we have every faith it will prove to be as successful as Soccer and Rugby.