Lovell Sports stands as a trusted and respected retailer of a wide range of premium products supported by unrivalled levels of service and expertise to everyone in the worldwide sporting family.

Who are we?


Our humble beginnings go back to a sports shop in the small town of Paignton, Devon founded in 19XX. With the birth and rapid expansion of the internet, we moved our business online in 1998 with the launch of lovellrugby. Then in 2007, we saw a number of soccer players purchasing from our Lovell Rugby site and saw an opportunity in the market launching lovellsoccer.


With over 25 year’s expertise in the sports industry, we’re proud to still be trusted by sports fans from all over the world and players at all levels of the game. Striving to offer the latest products on the market, all of our staff are comitted to providing our customers with the continued high level of customer service that has become synonymous with our name.


The sports retail industry is forever changing with new products and technologies coming in all the time. The challenge for us is to stay on top of all of this, continuing to offer the latest products at competitive prices and stay as one of the most respected and trusted leaders in our field.

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